Genchi Genbutsu is a Japanese management technique. It roughly translates as "go and see for yourself." It addresses the simple fact that when a problem is reported to the management, it is by necessity simplified, and made abstract. When a manager who has not been on the factory floor for a long time develops a solution, it does not work. The Genchi Gembutsu principle invites them to go on site and see the problem and potential solutions in context.
We sometimes have solutions offered to us from above that show little knowledge of what is going on closer to the ground. For example, the problem is we have too many changes in schedule; those are hard to track and errors slip in. A solution is to document every change in schedule, with someone responsible signing on every change. But that just shows that whoever thought of it does not know the context in which schedules are developed, and why they change. It is not only top managers that manage to misunderstand the Gemba (the Japanese term for "the place" in this case 'the place where it actually happens' - Wikipedia). Faculty often create rules and programs that are very hard to implement for the academic support staff. Most faculty members never "go and see" what is going on in the world of the support staff. The financial services think they know how to fix the problems on the academic side of the house, and the feeling is mutual. I am probably also guilty of imagining Gemba rather than actually knowing it. Solutions for someone else always look more obvious and easier to come by. One's own world always look more complicated and somehow more nuanced.
This is where our reliance on assessment may be flawed. Classroom assessment is always a form of abstraction; data is only possible when much of context is ignored. Anything with a number is an abstraction. My talks with students always bring different kind of information that the numerous surveys and assessment data we collect. It is not necessarily more complete information; it is biased and skewed by the sample. However, when you just see or talk with someone, many hidden complexities are always revealed. If you want to improve and move forward – yes, collect the data, but don't forget Genchi Genbutsu.
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